Uncovering Insight Hidden In Text: How Unstructured Data Analysis Is Helping IT Deliver Knowledge
by SAP BusinessObjects

As the shepherds of corporate data, IT provides business units access to critical information that molds the future. With insight from business systems, decisions are made and courses are set. However, what if only half the picture is being examined?



With business units demanding more access to corporate data, IT is pressured to deliver. Yet current business intelligence (BI) and data warehouse systems only examine specific quantifiable data. Equally important (yet hard to analyze) qualitative data is quietly passed by. This treasure chest of information includes comments on forms, email communication, blog posts, and other text-based data. When companies overlook unstruct...
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